Stand-Up Pouches for a Specialty Coffee Roaster

A specialty coffee roaster needed retail-ready packaging that would hold roast freshness through long distribution channels while carrying a premium shelf presence. The previous pack lost aroma within weeks and the brand mark broke up on the printed surface.

Requirements

• 250 g and 500 g retail packs with a resealable closure
• A one-way degassing valve that releases CO2 without letting oxygen back in
• Print definition sharp enough for small logo detail, on a matte tactile finish
• Seal integrity that survives e-commerce shipping and repeated opening

Our Solution

We developed a custom stand-up pouch (doypack) sized to the roaster’s fill weight, fitted with a press-to-close zipper and a one-way degassing valve set above the fill line. The laminate is a kraft-look PET / VMPET / PE structure with a matte outer film, printed in eight colours with a spot white under the brand mark so the logo stays crisp on the textured surface. The bottom gusset was widened to keep the pack standing square on shelf and to reduce tipping in transit. Pre-production samples and a printing proof were submitted for approval before mass production.

Results

The finished pack holds aroma far longer than the previous film-only bag, presents cleanly on shelf and gives the consumer a resealable format. Every production lot is checked for print registration, valve function and seal strength before shipment.